We build and execute ambitious growth strategies.
We’re a high-frequency testing lab that focuses on testing acquisition channels to find and utilize the most effective ones for your business.
What our clients say
We are a growth team
What we aren't
WE CONNECT MARKETING, PRODUCT, AND SALES TEAMS.
We’re not a marketing team
But we do test your content
We are a high-frequency testing lab.
We’re not a product development team
But we do suggest optimizations for improving your conversion rates
WE ENABLE PEOPLE TO INDUSTRIALIZE THE PROBATIVE TESTS WE’VE DEVELOPED.
We’re not a sales team
But we do generate sales opportunities by testing your acquisition channels
What we aren't
We’re not a marketing team
What we are
We are a high-frequency testing lab
Germinal teams work in one week long sprints.
We have one goal: to fail and learn from our failures as quickly as possible.
We aim to ensure that when success comes, it’s as powerful as it can be. We want to go where you’d least expect us. During a short “growth meeting”, we define our objectives and tests for swift execution.
We then hold a meeting to analyze the data collected during testing. After comparing them against our database (of more than 2,000 previous tests), our “Growth Lead” will develop a hypothesis and proposals for the next round of testing.
The teams at Germinal are organised by expertise.
Each employee chooses a path when joining the company, and gets trained intensively over their first 6 months.
This guarantees perfect mastery over their tasks, along with accurate data analysis. All the main acquisition channels you find online (SEO, FB ads, social media, etc…) are covered by at least one Germinal team member.
If there’s anything that isn’t covered by an employee, Germinal can get support from the “Growth France” community, which was created by the one of the company’s founders. With more than 1,400 members today, we can quickly outsource talent.
Members are chosen based on their ability to think differently.
They prove themselves by outlining creative methods they’ve employed in previous professional positions.
Of course, unconventional doesn’t mean illegal, and the company relies on legal expertise to ensure all methods used are law-abiding. We also ask that Germinal team members be extremely rigorous when completing their tasks.
It goes through a standardized process with much automation to free up time for high added-value projects.
Numbers, numbers and more numbers.
One obsession : optimization
Site visits, click-through rates, and costs per customer action are just three of the many quantifiable data points we pay close attention to.
Our objective: to optimize them, because we believe they’re the only true indicators of an experiment’s accuracy.
Our added values
Our added values
The synthesis of these 4 pillars lets Germinal create Growth teams: teams dedicated to growth, and only growth !
A new way to structure startups, this strategy has been used by the best companies in the US over the last couple of years, and is starting to emerge in Europe. We want to embody this movement and change the way European companies grow.
Our Method
The concept
Weekly focus
Monthly focus
Iteration method:
We implement growth hacks, we test them, we learn and we adjust. An iteration is based on one meeting, and three days of execution. Each day of execution is iterative itself: why try different hypothesis and we invest on the ones bringing the bests results.
Iteration method:
We implement growth hacks, test them, learn and adjust. An iteration consists of one meeting and three days of execution. Each day of execution is iterative itself: we try out different hypotheses and invest in the ones with the best results.
Iteration method:
Carried out over four weeks, giving 16 days of delivery and 4 Growth Meetings.
Our offer
Work with international companies
They talk about us
Our side projects
The best community in France for growth hacking, lead generation, SEO, analytics, hacks, startups...
Join more than +1,200 GH to discuss best practices, discover the most effective tools, and participate in our meetings and AMAs.
Our team teaches at France’s best business and engineering schools (ESCP, EDHEC, etc) for over 250 hours per year.